Internationalise your website

Having a website will help buyers to:

  • have confidence that you’re an established business
  • see what you’re selling in greater detail
  • show your business to their colleagues

Buy your company domain

When you set up your website you need to decide on the website name, also known as the domain name. Most people call this a URL. Your domain name should:

  • include your company name
  • be short and easy to remember
  • describe your business (if the name is not available)
  • be in lowercase

Having a short, accurate domain name will make it easier for buyers to find and remember your website, and improve your search engine optimisation (SEO). Good SEO improves your ranking in search engine results.

Choose your domain extension

A domain extension is the .com, or .org of a website URL. Domain extensions have different meanings so it’s important to choose the right one for your business. UK websites are usually but you may choose .com if you plan to trade internationally.

If you want to have a website in a specific country other than the UK, you could:

  • choose a domain extension suitable for that country, such as .cn for China
  • use a subdomain, such as .com/cn

Be aware that:

  • website registration rules and costs vary between countries
  • you might not be able to buy a local domain extension if your company is not based in that country

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