Exporting to Serbia
Demand for UK goods
Goods made up over 65% of all UK exports to Serbia in the year up until June 2019 (ONS, 2019). In the same year, the top goods exported from the UK to Serbia were medicinal and pharmaceutical products, specialised machinery, electrical goods, consumer manufactures and scientific instruments (ONS, 2019). If you are operating in any of these industries, then Serbia could be a good export market for you.
Improving economic conditions
The import market in Serbia has seen healthy growth over the last five years, and this growth is projected to continue (IMF, 2019). GDP per capita is also rising and will continue to rise (IMF, 2019). This should lead to an increase in spending power for local consumers which UK exporters could benefit from.