Exporting guide to

New Zealand


UK-New Zealand bilateral trade continues to increase and is set to grow further under the new UK-New Zealand free trade agreement.

Trade statistics

£1.6 billion total UK exports to New Zealand for the four quarters to the end of Q1 2023

(Source: ONS UK total trade: all countries, seasonally adjusted
Last updated: July 2023)

55th largest UK export market

(Source: ONS UK total trade: all countries, seasonally adjusted
Last updated: July 2023)

0.2% of total UK exports for the four quarters to the end of Q1 2023

(Source: ONS UK total trade: all countries, seasonally adjusted
Last updated: July 2023)

New UK-New Zealand Free Trade Agreement

How to Utilise the FTA

The UK has signed a Free Trade Agreement (FTA) with New Zealand which will make exporting to New Zealand cheaper, faster and more secure for UK businesses.

Benefits include:

  • more flexible rules of origin when exporting goods that are better suited to modern supply chains
  • equal treatment and improved business environment for UK businesses operating in New Zealand
  • easier travel rules for UK businesspeople wishing to deliver services in New Zealand

Some of the provisions in the new FTA will apply automatically, whilst others may require you to take action first before you can benefit. The action(s) you will need to take also depends on the type of goods or services you are selling.

Free Trade Agreements explained

Your guide to take advantage of the UK’s other free trade agreements.

Additional Support

Find your local trade office and see if you qualify for support from a dedicated international trade advisor.

Contact the Export Support Service for additional help along your export journey.

Also, the UK concluded negotiations to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) on 31 March 2023 and signed the Protocol of Accession on 16 July 2023. New Zealand is a member of the CPTPP.

Top five UK goods exported to New Zealand, in the four quarters to the end of Q1 2023

Goods Value (£million)
Cars 171.7
Mechanical power generators (intermediate) 103.1
Specialised machinery (capital) 74.2
Road vehicles other than cars (capital) 58.5
Other manufactures (consumer) 40.0

Source: ONS Trade in goods: country-by-commodity exports
Last updated: July 2023
Download the latest trade and investment factsheet for New Zealand.

Top five UK services exported to New Zealand, in the four quarters to the end of Q1 2023

Service Value (£million)
Insurance and Pension 176.0
Telecommunications, computer and information services 100.0
Other Business Services 99.0
Travel 90.0
Financial 73.0

Source: ONS UK trade in services: service type by partner country, non-seasonally adjusted
Last updated: July 2023
Download the latest trade and investment factsheet for New Zealand.

New Zealand: at a glance

Economic growth


Actual figure (IMF, 2021)
The UK is 7.6% (IMF, 2021, actual figure)

GDP per capita


Actual figure (IMF, 2021)
The UK is $46,422 (IMF, 2021, projected figure)


New Zealand dollar

Business language


Time zone

GMT +12

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Opportunities for exporters

There are opportunities for UK companies across a broad range of industries. Our trade advisers have identified particular opportunities for UK businesses in infrastructure, technology, agri-technology and e-commerce.

Check for trade barriers

Trade barriers, such as tariffs or taxes, can raise costs, cause delays, or even stop you from exporting. Check for any issues that may impact your business when exporting.

See current trade barriers

See resolved trade barriers

Check duties and customs

Find information on how to export goods from the UK. View the duties, rules, restrictions, and the documents you need for your products.

See current duties and customs procedures

Doing business in New Zealand

Preparing to export


Goods and Services Tax (GST) is a tax on most goods and services in New Zealand. The current GST rate is 15%. Learn more about GST on the New Zealand government website.

Import duties

All goods imported into New Zealand for business or commercial purposes are liable for customs duty, GST and other applicable fees. Indicative rates can be found in the Working Tariff Document of New Zealand. The New Zealand Customs Service website explains how the charges are calculated.

Standards and technical regulations

All products sold in New Zealand must be safe. The 2 key laws that deal with product safety are the:

  • Consumer Guarantees Act, which gives minimum standards of quality for goods and services
  • Fair Trading Act, which promotes product safety

Importers must ensure products meet the minimum standards for the products to be allowed to enter the country. You can check the required standards at Standards New Zealand.

Labelling requirements

Packaging must meet New Zealand consumer health and environmental legislation. There are specific labelling requirements for:

  • chemical products
  • cosmetics
  • electronic goods
  • foodstuffs
  • most therapeutic products

All labelling must use the metric system.

You can read guidance on food labelling from Food Standards Australia New Zealand (FSANZ).

Payment terms

Payment terms and method should be set out in your contract and must be factored into prices. For business-to-business transactions these can range from immediate payments on receipt of goods (often with a negotiated small discount) to a negotiated 60-day payment.

Intellectual property

Intellectual property (IP) rights are territorial. Rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

The Intellectual Property Office’s International IP Service provides practical information to help you protect, manage and enforce your IP abroad. Further support can be accessed through the service’s network of IP attachés. Based in key UK export markets, they provide guidance to British businesses on local IP matters.

Operating in New Zealand

Business culture

In general, business etiquette is very similar to the UK. Face-to-face meetings can be very important to develop business relationships and prompt replies to enquires are recommended. Visits should be planned in advance – ideally at least 4 weeks.

Punctuality is very important. New Zealanders tend to be informal in their business interactions. First-name terms tend to be the norm in most business situations. Directness and plain speaking are valued.

New Zealanders often take holidays during school holiday periods, especially over the New Zealand summer holiday period, which is January. As a result, visits during these times may not be productive.

Logistical challenges

New Zealand’s distance from the UK means you may face challenges in:

  • travelling (at least 24 hours from the UK by plane)
  • the time difference (12 to 13 hours ahead of the UK)

Next steps

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Step-by-step lessons to accelerate your exporting ability.

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