Exporting guide to Finland
Innovations in technology
Finland leads digitalisation in Europe. This can be seen in the digitalisation of services and society, as well as Finland’s vibrant start-up culture. In particular Finland is a leading developer of artificial intelligence, the internet of things, mobile apps and clean technologies.
Finland is a prosperous and stable economy, with a government focused on removing trade barriers and strengthening the multilateral trading system. Finnish consumers are interested in high quality, high tech innovations, and quality brands also appeal to the rapidly growing number of tourists visiting Finland.
Leadership in sustainability
Finland ranks number 1 in the United Nation’s Sustainable Development report 2021. Businesses and the policy environment in Finland are supportive of sustainable investments, making Finland an excellent market for sustainable goods and solutions.
Finland: at a glance
Want to see more on Finland? Sign up for additional market data, content specific to your product or sector and to compare Finland side by side with other markets.
Opportunities for exporters
Finland is a world leader in telecommunications, digitalisation and sustainability. Its well-developed service sector includes business, tourism and financial services. There are opportunities for UK companies across a broad range of industries. Our trade advisers in Finland have identified particular opportunities for UK businesses in the following sectors.
Pioneering 5G development and beyond
Finland’s high tech capability offers excellent potential to develop 5G services, application and innovations. Finnish tech companies are world leaders in innovative new technologies, and interested in collaborating with the UK to scale up globally.
An increasing need for healthcare technology
There’s an increasing demand for technological solutions and services to support independent living and provide better care for the elderly. Particular opportunities for UK healthcare companies exist in e-health, digital healthcare solutions and new hospital builds.
Apps and other software solutions
There’s a strong market for new apps, gadgets and software solutions in Finland. This has created opportunities for UK companies in the fields of cyber security, mobile platforms, advanced analytics and operating systems.
Ambitious low-carbon targets to meet
There’s a strong push in Finland to increase energy efficiency across industries such as construction, transportation, manufacturing and marine. As a result, the skills of UK firms with this specialist expertise will be in demand.
Growing investment in wind power
Investments in onshore and offshore wind power in Finland are growing rapidly. Onshore wind power capacity is estimated to grow by 40% in 2021 alone. Large-scale projects in offshore wind are under development, offering excellent opportunities for UK exporters.
Finnish companies are making significant investments in bioenergy and the development of advanced biomaterials aimed at replacing plastics. Innovative solutions are under development, with international collaboration welcomed.
Demand for business services
In Finland, the demand for business services is growing rapidly due to public and private sector outsourcing. There are extensive opportunities for UK companies with competitive products and services across a range of fields. These include consultancy, advisory and legal services, engineering and design, brand design and management, and advertising, PR and marketing.
High-tech financial services
Finland is a global leader in innovative technology applications. With an innovative start-up culture, new fintech businesses and solutions are emerging. Finland’s banking sector is now one of the largest in Europe, relative to the size of the country’s economy (Moody’s, 2019). This will offer new opportunities in Finland for fintech innovations to grow.
With Lapland and the Northern Lights, Finland is a popular tourist destination. Increasing numbers of tourists visit from Asia thanks to Finland’s excellent airline connections. Great opportunities are available for UK businesses to provide professional tourism and travel-related services.