Transcript for Episode 03 - In-market research
Once you’ve completed your market research online and identified a market, you’ll need to do in-market research. This means going to the country of choice and identifying key things to help you make your export plan a success.
Before you set-off, it’s important to plan an itinerary and have your contacts lined up and ready to meet, to get the best value out of the trip.
You should have identified potential buyers, any distributors or agents you may wish to use, and regulatory advisers. All of whom will help you build a picture of the best ways to enter and operate within the market.
Trade shows are extremely useful in helping you to build contacts quickly, test buyer response and investigate competitor offerings. You do not always need to exhibit your products or services. Research opportunities can be gained just by visiting. Be aware that smaller specialist shows can sometimes open up more opportunities than large higher-profile ones.
Your in-market research should provide you with clear knowledge on your competitors. A solid understanding of customer behaviour, motivation and preferences. And the best routes to market.
The Department for International Trade is here to help. It can provide access to a global network, ready to help you identify and verify contacts, support trade show visits, and trade missions.
Before you set-off, it’s important to plan an itinerary and have your contacts lined up and ready to meet, to get the best value out of the trip.
You should have identified potential buyers, any distributors or agents you may wish to use, and regulatory advisers. All of whom will help you build a picture of the best ways to enter and operate within the market.
Trade shows are extremely useful in helping you to build contacts quickly, test buyer response and investigate competitor offerings. You do not always need to exhibit your products or services. Research opportunities can be gained just by visiting. Be aware that smaller specialist shows can sometimes open up more opportunities than large higher-profile ones.
Your in-market research should provide you with clear knowledge on your competitors. A solid understanding of customer behaviour, motivation and preferences. And the best routes to market.
The Department for International Trade is here to help. It can provide access to a global network, ready to help you identify and verify contacts, support trade show visits, and trade missions.
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