We created a powerful brand through digital display, press and events.

Ireland - Digital Marketing Institute

We segmented the key audiences into three distinct groups: students, corporates and education partners. Consequently, our creative idea needed real breadth, to engage these audiences at every interface.

Our positioning – ‘Making Digital Click’ – captures that moment in education when a seemingly difficult or impenetrable subject is clearly illuminated. It’s that powerful moment when students ‘get it’. To bring this to life, we created a campaign based on a series of pithy headlines informed by a real knowledge of the subject and executed with informed wit.

These were fine-tuned to both our channel and our audience, making each individual piece of creative resonate as strongly as possible. Our idea was easily adapted to a wide range of media including press, brochures, exhibition stands and online.

Developing the creative messages in line with the DMI brand "Making Digital Click" and their future markets.

We brought the brand to life online through website and mobile applications.

Company details

10 January 2008
Education and training