BUSINESS WRITERS LIMITED

Easton & Otley College is one of the largest colleges in England specialising in land-based and sustainable industries. Its courses cover topics as diverse as agriculture, land management, engineering, construction and animal health. It caters for students aged 14 to adult - including mature students and apprentices.

Its annual report plays an important part in its corporate communications. It is used to engage policy makers, businesses, government agencies, parents and other key stakeholders. Some of the topics are complex but the language has to be straightforward and easy to understand.

We researched the stories, drafted the copy and edited contributions from the principal and the chair of governors. We worked to a tight brief and brand guidelines provided by the design agency. The client was delighted with the work and printed 500 copies for private distribution.