Rugby World Cup Sponsorship

Wales - Welsh Beef

There’s beef and then there’s Welsh Beef.

A top choice for chefs and available through most leading supermarkets in the UK, our role is to defend Welsh Beef’s position as the premium brand from Wales. Our “Bred In Heaven” campaign enabled us to form a partnership with the RBS Six Nations Rugby, opening up opportunities to reach our target audience through national media coverage including Press, Online via Social Media and In-store.

Outdoor Advertising

Social Media and PR

Company details

10 January 2008
Food and drink
Their Welsh Beef campaigns have captured the heart of Wales during the Rugby World Cup, and ticked the foodie fraternity.
Laura Pickup Marketing Manager Meat Promotion Wales (Hybu Cig Cymru)