Award Winning Press Advertising Campaign

India / UK - Spice Tailor

We worked with TV Chef Anjum Anand to create the first press campaign for ‘The Spice Tailor’, her unique brand of authentic Indian sauces, chutneys and breads.
We positioned the sauces as ‘Tailor Made’.

The print advertising, shot by top food photographer Kirstie Young, utilise quirky visual coincidences – ginger buttons, peppercorn pinheads and cumin stitching – to show how the ingredients are tailored to taste. Our award-winning campaign appears in magazines for Sainsbury’s and Waitrose (UK) and Coles (Australia).

Award Winning Press Advertising Campaign

Company details

10 January 2008
Food and drink