TV, Radio, Outdoor and Press Advertising

UK - British School of Motoring

The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.

Since 2009 we have worked with the BSM management team to help them re-align their brand with the UK’s youth culture. And this year is no exception.

We’ve helped BSM design and launch one of the most successful e-Commerce platforms in the country, built three iTunes Top 10 mobile training apps, and increased sales by 20% in the quarter. Not bad for a declining challenger brand that is now back on top of the market as the UK’s No.1 driving school.

We relaunched BSM and grew the brand into a Top 10 youth brand.

Drive more than 60% of their business online.

Initiated a new CRM programme for learners, and a loyalty scheme for franchisees.

Developed an online social community of learners through Facebook and Twitter.

Developed 6 mobile training apps, all reaching iTunes Top 10 downloads.

Web, e-Commerce and 6 Mobile Training Apps

20% Increase in Sales

Company details

10 January 2008
Education and training
Their grasp of strategy, creativity and technology meant BSM were able to take significant market share.
Nikolai Kesting CEO British School of Motoring