US / EU - SleepHack Mattress

We named the company SleepHack, developed the brand, proposition, messaging, photography and launched it with eCommerce and a national Radio, Social, PR and Search campaign.

Implemented a successful test and learn plan to identify price points and best performing media
Combined national radio and brand search activity to reduce cost of sale
Created social buzz through influencers review programme
Used brand and campaign performance to develop a workable business scalability plan


We launched SleepHack through luxury retailers and online sellers

Company details

10 January 2008
Retail and luxury
The AUK team took a concept we had for a product, and developed a brand in less than 6-weeks. We ran pilot campaigns in the UK and US, driving direct sales online whilst also forming partnerships through retail networks.
Martin Mayo Director SleepHack Mattress