AGENCY UK
Video https://vimeo.com/236092586
US / EU - SleepHack Mattress
We named the company SleepHack, developed the brand, proposition, messaging, photography and launched it with eCommerce and a national Radio, Social, PR and Search campaign.
Results
Implemented a successful test and learn plan to identify price points and best performing media
Combined national radio and brand search activity to reduce cost of sale
Created social buzz through influencers review programme
Used brand and campaign performance to develop a workable business scalability plan
Video https://vimeo.com/236082694
We launched SleepHack through luxury retailers and online sellers
Company details
- Incorporated:
- 10 January 2008
- Industry:
- Retail and luxury
The AUK team took a concept we had for a product, and developed a brand in less than 6-weeks. We ran pilot campaigns in the UK and US, driving direct sales online whilst also forming partnerships through retail networks.Martin Mayo Director SleepHack Mattress