Video Case Study -

Swiss - Dr Dunner

We are currently working with Dr Dunner, the 68 year old Swiss herbal medicine brand, launching them in the UK through Holland and Barrett and independent pharmacies.

To adapt their Swiss brand to work for the UK audience.
To launch the brand on-trade Holland & Barrett and Independent pharmacies in a highly competitive and closely regulated sector.
Developing marketing initiatives, POS units, trade materials, CRM programmes, social media and PR.

We renamed the product range Phytovitality in the UK and positioned Dr.Dünner’s products as the perfect balance between (Swiss) science and nature.
Phytovitality helped us to ‘own’ the strategic territory of Phytotherapy – plant based medicine validated by science – without being bound by restrictive regulations on efficacy that may have imperilled the launch.

Phytovitality became an important differentiator for the brand, allowing the large UK retailers to welcome it as something new in a saturated sector.

Products launched through retail networks

Online eCommerce for direct to consumer sales

Company details

10 January 2008
Healthcare and medical
Dr Dunner firmly believes in finding the right balance between nature and science. The AgencyUK team came up with Phytovitality. Phyto which hints at only using herbs and plants, and vitality which what our herbs and plants should be doing to you.
Robert Bastong Head of Marketing Dr Dunner