AGENCY UK

National advertising through TV, Radio, Press, Online Search, Display Advertising

USA / EU - Quintiles Pharmaceuticals

We have worked with Quintiles since 2008, devising their patient recruitment strategy in the UK and overseas. We helped them reduce their media spend by 70% in the first 3-months of working together, and since moving their business to an online database model, our acquisition and retention campaigns are now the most efficient in the market. We designed and built their website, incorporating an end to end conversion funnel that has helped Quintiles build the world’s largest patient database. Our systems link a comprehensive CRM database with their internal patient database, and our campaigns help them acquire new patients as well as retain existing one’s. We deploy TV advertising, press, social media and direct communications such as email, as well as help with outreach campaigns to medical institutions, hospitals, GP’s and charities.

70% reduction in participant acquisition costs

£250k saving on broadcast media in the first 3-months

£750k saving in call centre overheads

https://www.agencyuk.com/portfolio/quintiles/

National advertising through TV, Radio, Press, Online Search, Display Advertising

National advertising through TV, Radio, Press, Online Search, Display Advertising

Company details

Incorporated:
10 January 2008
Industry:
Biotechnology and pharmaceuticals
AgencyUK helped us establish a framework for recruiting healthy volunteers and patients for specific clinical trial studies. It became the most efficient online recruitment programme ever undertaken by Quintiles and our competitors, and we rolled out marketing strategy and platform across Europe and the US.
Eleni Elia Head of Marketing (Clinical Trials Recruitment) Quintiles