AGENCY UK

We created a powerful brand through digital display, press and events.

Ireland - Digital Marketing Institute

We segmented the key audiences into three distinct groups: students, corporates and education partners. Consequently, our creative idea needed real breadth, to engage these audiences at every interface.

Our positioning – ‘Making Digital Click’ – captures that moment in education when a seemingly difficult or impenetrable subject is clearly illuminated. It’s that powerful moment when students ‘get it’. To bring this to life, we created a campaign based on a series of pithy headlines informed by a real knowledge of the subject and executed with informed wit.

These were fine-tuned to both our channel and our audience, making each individual piece of creative resonate as strongly as possible. Our idea was easily adapted to a wide range of media including press, brochures, exhibition stands and online.

https://www.agencyuk.com/portfolio/dmi/

Developing the creative messages in line with the DMI brand "Making Digital Click" and their future markets.

We brought the brand to life online through website and mobile applications.

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Company details

Incorporated:
10 January 2008
Industry:
Education and training