The training program “Emerging Stronger: Strategies for FDI Attraction during & post-covid 19” was focused on imparting best practices for Foreign Direct Investment (FDI) recovery and attraction in the 'new normal'. Wavteq developed the full design and marketing of the webinar program and content as well as logistics, hosting and technical delivery. Over 150 investment promotion staff across 21 member states in the COMESA region were trained. The training topics successfully delivered included: Investment Promotion Strategy, Marketing & Image-Building of a location and Investor Targeting & Lead Generation during covid-19 and in recovery phase.
Positive client feedback received(See Example Below)
“The capacity building being undertaken through these webinars will improve our ability to serve our clients and also enable the institution promote the location as a conducive environment for investment even during this pandemic period.” - Robert Matarei Investment Manager Kenya Investment