From being one of the first licensed medicines to adopt social media, to developing scalable campaigns that easily transfer across multiple international territories, our approach to this iconic brand has been to dominate through innovation and creativity.
A key foundation of this success was the development of many new product claims via Orbital's pioneering Digital Real World Evidence research methodology. This saved vast sums of money in randomised clinical trials and redefined the product’s marketing capabilities. Market dominance and new product launches have since been made possible.
Our digital campaigns, platforms, gamification, animations, graphic design, 3D models, pharmacovigilance, groundbreaking AI and strategic understanding, continue to propel Sudocrem towards world leading brand status.
Our digital activity for Sudocrem has reached over 500 million people and resulted in over 10x prestigious awards.