Prior to Orbital taking over the digital marketing of the core brands, growth was slow and the competition were dominating the market.
Orbital's ongoing, 'digital first' strategy has seen an extensive level of social media and web activity since activation, the results of which can be seen through exciting YOY growth and now pole position as the UKs leading, premium pen brand, beating competitors hands down.
This has been assisted greatly by the brands' continued commitment to product innovation and a clear appreciation for market demands and their customers.
The digital strategy has been carefully designed to communicate across all major social channels, to their respective audiences, with content and campaigns being highly personalised and targeted to great success.
Additionally, Orbital continue to develop and deploy innovations in AI and AR, which aid the premium positioning of the brands, drive relevance to the modern consumer, and add extensive value to the brand.