Piper. acquired by iControl, had continually struggled to expand their business across the UK and Europe. With only 2 very small customers, they wanted to expand and expand quickly as part of their investors and Executive managements desire to exit within 3 years
iControl appointed Bridgehead to create a go-to-market strategy, complete with competitive benchmarking that targeted specific partners across retail, e-commerce and distribution. Key commercials, localised packaging and importing goods enabled Bridgehead to operate as an end-to-end European Piper I-10.
Key distributors and retailers appointed and agreed to range across the UK, Germany, France and Scandinavia. Initial purchase order achieved inside 45 days. 17 European markets opened in the first 9 months. Rapid growth achieved in year 2, growing to 25 countries. Secured both telco and insurance partner deals. Exit achieved in year 3 as iControl were acquired by Alarm.com