Kaiasm Case Study

Sales Transformation sets marketing technology firm on track

The challenge was met through sales transformation consultancy with a highly experienced Advisor who identified the gaps while subsequently developing processes, techniques, and solutions to overcome the hurdles.

With the pandemic being the primary roadblock to the business’s growth, the work between our Advisor and Kaiasm consisted of: many internal workshops; sitting in on various sales team and client meetings; conducting win and loss review meetings with prospects; and, significant effort on creating better credibility and return on investment analyses.

With these new strategies being implemented in the sales process, Kaiasm’s sales team were also able to develop a new found confidence to grow sales faster.

Alongside specific B2B ‘big-ticket’ sales training to improve the sales team’s performance, our Advisor was also able to vastly simplify the commercial model by modernising the proposal format. This resulted in far greater customer engagement ...

Steve Johnston, Founder & Director of Client Services

Company details

Business and consumer services
“Kaiasm has worked with Thomas from Boardroom Advisors for nearly a year so far to identify constraints in our sales function and help us grow. We have simplified our commercial proposition as a result, and added some much-needed professionalism to our market approach. As a result we are getting better client engagement, at proposal time, with our complex solutions.”
Steve Johnston Founder & Director of Client Services Kaiasm