As part of this brief we were asked to clearly demonstrate what technical SEO excellence looks like in terms of an international strategy for 2016, and moving forward with a target of increasing the conversion rate, and the number of conversions from the website.
• Understand & implement variations of commercial language by region using international keyword research
• Development a customer-first approach through design by device
• Create a bespoke internal architecture & internal link structure as per keyword research, search volumes & business intelligence
• Implementation scalable database solution to allow for targeting multiple countries
• Implement new cyber security features to protect against emerging code & platform vulnerabilities
International recognition is obviously an important part of any companies marketing strategy if they can supply goods and services internationally.