Beaut or Brute is our Ladbrokes Rugby World Cup campaign, a game encouraging ladies to create their very own rugby dreamy team. The game is seeded on non-professional rugby club websites based in all countries participating in the World Cup.
This campaign is the latest in a series of high profile initiatives that included ambush marketing and events as part of the Wimbledon Buff Ball Boys campaign, London’s Fashion Week and Ladbrokes Summer of Barbecue Bingo. We work with Ladbrokes Bingo to help plan and execute their content strategy.
Planning and execution of Ladbrokes Bingo content strategy.
Monthly creation of online and offline Social PR activities, games, competitions and sharable contentIdentification of 25 key influencers and bloggers per month for campaigns.
Ambush marketing at premier UK events: such Wimbledon and Rugby World Cup.
Secure 20 backlinks per month from websites with Google.