AGENCY UK

TV, Radio, Outdoor and Press Advertising

UK - British School of Motoring

The problem is none of this matters to young folk looking to pass their driving test, or the 2,000+ instructors seeking them out.

Since 2009 we have worked with the BSM management team to help them re-align their brand with the UK’s youth culture. And this year is no exception.

We’ve helped BSM design and launch one of the most successful e-Commerce platforms in the country, built three iTunes Top 10 mobile training apps, and increased sales by 20% in the quarter. Not bad for a declining challenger brand that is now back on top of the market as the UK’s No.1 driving school.

We relaunched BSM and grew the brand into a Top 10 youth brand.

Drive more than 60% of their business online.

Initiated a new CRM programme for learners, and a loyalty scheme for franchisees.

Developed an online social community of learners through Facebook and Twitter.

Developed 6 mobile training apps, all reaching iTunes Top 10 downloads.

https://www.agencyuk.com/portfolio/bsm/

Web, e-Commerce and 6 Mobile Training Apps

20% Increase in Sales

Company details

Incorporated:
10 January 2008
Industry:
Education and training
Their grasp of strategy, creativity and technology meant BSM were able to take significant market share.
Nikolai Kesting CEO British School of Motoring