Delivery of an event presence strategy for Healthcare UK and the GREAT Britain campaign at Arab Health exhibition in Dubai. We delivered a brand concept that appealed to both UK and MENA audiences. The concept was implemented across video, hologram, the stand itself and printed materials. We collaborated closely with a number of UK and Dubai companies to manage the successful implementation across all mediums; Storyboarding the video, creating messaging and design for physical takeaways, design implementation on the stand and consulting on the hologram.
We also created a bespoke digital tool profiling UK expertise and suppliers featured during the expo on the stand and beyond. This tool handled large amounts of data and helped facilitate lead generation so that relevant followup marketing could be actioned and business opportunities captured.