In 2016, New York-based adtech firm Parsec approached Atlantic Leap looking for help to develop their presence in the UK. Having already gained significant traction in the States with their time-based approach to mobile advertising, the natural next step for growth was internationalization.
The aim of the project was to build Parsec’s network of publishers willing to accept demand for campaigns sold by Parsec in the UK market. Parsec’s requirement was to be able to offer the ideal targeting opportunities to advertisers across a range of publishers and audience types in the UK market.
"Atlantic Leap served as a trusted and versatile resource to accelerate our international expansion,” said Diane deCordova, chief operating officer of Parsec. “They handled everything professionally from the details of UK corporate set up to the partnership strategy and access to key accounts.”