Trade press advert to drive brand awareness

Driving awareness for Global Brands

Working on behalf of UK partner SHS Sales & Marketing, we developed and delivered annual marketing communication plans for global brands including Calpol, Sudafed, Twinings Tea and Aquafresh through the UK retail trade press channel. Our strength of relationships with the 10 trade press magazines meant that we secured enhanced editorial coverage for news and features along with receiving competitive rates for advertising. This meant that brand stories and news were shared with 50,000 convenience retailers in order to influence them to stock the core range, introduce new brands and implement promotions. These communications helped contribute to strong brand awareness and deliver sales growth.


Category education to influence range and merchandising in store

Company details

19 March 2013
Business and consumer services
The campaigns which 12th Man develop on behalf of brands are insightful, relevant and inspire action amongst our target audience. They have also used their strong media relationships to leverage above average share of voice and maximise any opportunities for further awareness which have arisen. Not content with just delivering an output, 12th Man evaluate the impact of campaigns and make recommendations that challenge us to keep evolving and improving our plans.
Kellie-Ann Hoey Group Communications Manager SHS Sales and Marketing