We were required to assess the Lactalis McLelland's trade stand at the Royal Highland Show

Engaging in live events with Lactalis McLelland

Lactalis McLelland is one of the leading global dairy businesses producing brands including Seriously, President Brie, Galbani Mozzarella and Rachel’s Organic.

Lactalis McLelland operate at UK consumer and trade shows including The Royal Highland Show and Royal Bath & West Show. ProExTra have completed a number of consultancy and staffing projects for them with outputs including:

Critical analysis of their current trade show proposition including event selection, stand design, pre-show marketing, objective setting & measurement, collateral and team training with recommendations for future development.

Production of a bespoke Operations Manual covering the end to end process of trade show planning and delivery
Review of current literature and selling tools with suggestions for improvements.

Recruitment, training and management of Brand Ambassador staff for consumer shows


Assessing the functionality of the Lactalis McLelland trade stand at the Royal Highland Show

Assessing the functionality of the Lactalis McLelland trade stand at the Royal Highland Show

Company details

19 March 2013
Business and consumer services
I have worked with Nichola and Steve at 12th Man Solutions for a number of years on various projects, and in particular around the running of trade exhibitions. They have been an invaluable resource of practical information, and a great sounding board for ideas. They have provided me with fantastic tools for planning and running trade show stands, and have also offered constructive and relevant feedback post events to ensure continuous improvements. I would highly recommend them to anyone looking to get more out of their presence at events, be them trade or consumer facing, and am looking forward to continuing to work with them on future projects
Jason Simpson Senior Account Manager Lactalis McLelland