• Provided an analysis of the market for management development tools, identifying potential future changes.
• Organised taster events with potential early adopters, prominent trainers and work place learning influencers
• Identified potential problems with the learning resources
• Created a launch strategy including, marketing opportunities, online and print publishing opportunities, exhibition opportunities, presentations at professional and business events, pricing, different approaches to selling
• Launched the new resources on WPLC.co.uk
The Client followed the successful product launch with the establishment of a business and a directly employed sales force.