ABECEDER LIMITED

Abeceder helped a USA training company to launch their new comprehensive approach to management development in the UK

UK Launch of New Management Development Tool

WPLC

• Provided an analysis of the market for management development tools, identifying potential future changes.
• Organised taster events with potential early adopters, prominent trainers and work place learning influencers
• Identified potential problems with the learning resources
• Created a launch strategy including, marketing opportunities, online and print publishing opportunities, exhibition opportunities, presentations at professional and business events, pricing, different approaches to selling
• Launched the new resources on WPLC.co.uk

The Client followed the successful product launch with the establishment of a business and a directly employed sales force.

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Company details

Incorporated:
19 August 2003
Industry:
Education and training