The challenge of a puzzle is to assemble something beautiful from thousands of seemingly random pieces of wood. We use this concept to shape the messaging of the campaign, ‘Make Christmas Complete’.
We run multi-channel campaigns that reach existing audiences at every stage of their buying journey. We continually test new media channels and measure response at every touch point. We message test in Facebook and in online search as well as national press, specialist magazines and PPC before introducing TV advertising. With test budget for a 30-second stop motion TV ad, we measure real-time sales uplift through Google and unique telephone tracking.
59% increase in revenue year on year
306% ROI from TV Advertising
Overall multi-channel ROI of 572% in 2017
#NationalJigsawDay trended on Twitter and has been featured by Chris Evans on Radio 2
Site visits increase by 950% on average during every campaign period