Our brief was to drive this land grab, so that the company could again grow their market share and regain the number one spot.
After conducting global research we found out that the InterCasino brand appeals most to high rollers, players who are tired of quick-moving, superficial casino gaming sites. Professionals by day who only play to win by night. We developed the global brand proposition ‘Seriously Entertaining’ under which all regional campaigns would sit. ‘Play time for grown-ups’ was our first Euro-wide campaign, and rolled out globally on TV, in press, online and in search.