Wales is packed with incredible local food and drink, from family run butchers’ to artisan gin distilleries. But you might not have known about that. In fact, lots of people didn’t. That’s why we designed and launched an online marketplace brand for small to medium sized Welsh producers.
We needed to connect them with a fast-growing base of customers, whilst raising awareness of the hidden culinary gems that Wales has to offer. Our launch campaign utilised TV, social, PR, CRM, paid media and experiential marketing.
First, we developed a unique new brand identity, and meticulously created their online marketplace. It took the form of an e-commerce site that we designed and built in-house.
The Discover Delicious TV ad we created was aired on ITV, and to generate conversation around the launch, we partnered with Masterchef contestants.Our work resulted in wide coverage across trade, consumer and influencer activity, with an impressive combined reach of over 2 million.