THE FIFTH BUSINESS

#Countmein animation screenshot

#Countmein Animation for Charity

Our creative team proposed an animation that was not only visually beautiful and emotionally arresting but capable of vertically scrolling. Designed in a whimsical style, appealing to both adults and children, this approach meant we could heighten the emotional impact of ‘Emma’s story’ by giving her additional family and social context as well as involving a wider discussion about the global response to, and investment in, type 1 diabetes research.

http://www.fifthbusiness.com/en/html/case-studies/jdrf-countmein.html

#Countmein animation screenshot

#Countmein animation screenshot

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Creative and media