Go Exporting Market Report and Route-to-Market Strategy Example

Market Report & 5-Year Strategy for 10% Market Share

We produced a detailed analysis and report with a country by country investigation of the whole European market for our client's products, looking at market potential, political and economic situation, market size and pricing, the trends, key customers and competitors, with the barriers to entry including approvals required. Using this information we devised a staged 5-year market entry strategy, fully costed, with detailed milestones and targets designed to result in a 10% market share in that period. This included investment required, recruitment needs and approvals planning, targeting the main markets with lower barriers to entry first, whilst in parallel planning for expansion across the region. A full market report giving our client the information required to make the decision to enter the market and the strategic plan for developing their business in the region.


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05 April 2018