Precision Agriculture in the West Midlands

Invest in UK agritech

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Transform agriculture with technology

Rising food demand and declining land availability are driving innovation in farming techniques. Satellite imaging, remote sensing and precision farming are just some advances in agritech that are ripe for commercialisation across the sectors.

The West Midlands and Telford are prime locations for companies wanting to invest in the transformation.

In the video, watch Jess Spencer outline the opportunities in precision agriculture.

View video transcript

Something amazing is happening. The world’s oldest industry is working hand in hand with the newest. To cope with increasing demand for food and pressure on land, technology is revolutionising agriculture.

By 2021 the global agritech sector will be worth £217 billion. In the UK it’s already worth £14 billion and employs half a million people.

And the most fertile ground is here in Telford. There’s a rich concentration of tech ready farmers, a 42,000 strong workforce, an established tech supply chain, and seed funding from the government worth £90 million in 2018.

And there are universities, including the agritech world leader - Harper Adams - famous for the world’s first hands free hectare. These institutions are turning out thousands of specialists ready to meet this incredible new challenge.

It’s the perfect place for a company like yours to expand, and maybe check out my resume!

The investment opportunity

  1. Growing fast

    With rapid global population growth, new technologies are needed to transform precision agriculture to meet growing demand for food and changing diets.

  2. Demand for diverse expertise

    Automotive and aerospace companies are now contributing to the sector. They are bringing satellite and GPS technology to precision agriculture

  3. Huge potential

    Precision agriculture is expected to be worth £170bn globally by 2050.

A hand using a digital interface inside a farming vehicle

The West Midlands

The West midlands region is an ideal place for engineering / technology-led equipment and service suppliers in precision agriculture

Mature infrastructure, highly skilled people and a drive for innovation make the region a key investment location.

  • Established infrastructure

    • The UK agritech industry is worth 14 billion GBP and employs over 500,000 people.
    • World leader in developing technologies that improve productivity and reduce pressure on scarce resources.
    • As part of the Industrial Strategy, the UK Government has committed to being at the forefront of the global move to high-efficiency agriculture.
  • Rich in skills and experience

    • Agricultural workforce of over 42,000, with one in four educated to degree level.
    • Major concentration of farmers.
  • Leading research

    • Harper Adams University near Telford is an award-winning leader in agritech, pioneering schemes such as the world’s first Hands Free Hectare project.
Map of West Midlands with main transport links

This opportunity is:

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    Cost competitive

    Costs of labour, industrial property and utilities are highly competitive in the UK.

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    Supported by government

    The UK’s visa system is investor friendly and the Department for International Trade offers advice on skills, finance and more.

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    Supported locally

    Business networks and access to funding and academic institutions can help you get established and growing.

Who’s already here

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Success snapshots



UPL Ltd. is the fifth largest crop protection company in the World and a global leader in biosolutions for sustainable agriculture, with a presence in 138 countries and employing over 10,000 staff. UPL has 26 R&D facilities worldwide, including a 70 ha field station – which serves their North Europe business - located close to Harper Adams University.



KUHN’s award winning UK parts department has been based in Telford for over 50 years and has expanded its team by 25% over the past 4 years. They are able to provide peace of mind to farmers and contractors alike, with fast delivery times achievable due to their central location in the UK.

Earth Rover

Earth Rover

Earth Rover is an agri-robotics company located at the AgriEPI Centre Midlands Hub. They are on a mission to make affordable, chemical-free fresh produce the new norm.