AR and VR
Incubating radical innovation
Dedicated government investment in radical experimentation makes for exceptional innovation. With peerless theatrical, technical and creative expertise, UK immersive businesses are creating ground-breaking experiences across industries and borders.
AR and VR for any industry
From smart-cities and engineering to film and TV, gaming and health tech; AR and VR are accelerating faster than ever. The UK immersive industry is especially able to combine capabilities across sectors and disciplines, with a highly skilled specialists at over 1000 immersive UK companies.
Connecting for creativity
The UK Department for International Trade is a dedicated industry partner, constantly building bridges between UK immersive companies and trade and investment parties globally.
Life-saving leaps in health-tech
VR and AR technology are proving instrumental in medical innovations. The Ventilator Challenge UK consortium deployed AR to capture the crucial assembly steps needed to rapidly manufacture ventilator systems during the COVID-19 pandemic.
The arts: more live than ever
Creativity takes centre stage in UK immersive tech. Today, virtual events can be better than the real thing, and mixed reality at in-person live events has the power to electrify participants. Theatre productions transport audiences in space and time, and interactive and experiential art that turns museums into futurist fairgrounds.
VR in aerospace takes flight
From training to design, manufacturing and in-flight entertainment: UK immersive trailblazers in VR are advancing every aspect of aerospace industry with partnerships across the globe.
The immersive drive of your life
Self-driving cars are sure to turn us all into passengers soon, and UK real-time spatial experience company REWIND took on a thrill of a challenge from Universal Pictures: to create an immersive driving experience like never before. Immersive experts REWIND worked with German start-up holoride to connect VR content to real-life data points from the vehicle such as steering and braking. This made for a breathtaking Bride of Frankenstein VR experience inside Ford Explorer vehicles at Universal CityWalk in LA.