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What is an export plan?

An export plan is a business plan for selling internationally. It should detail the decisions you’ve made based on your market research, your objectives and how you plan to achieve them.

Your export plan is a great tool to show banks, investors or partners that you’re serious and have realistic and achievable goals.

Why do you need one?

A well structured plan will help you:

  • maximise your product's export potential
  • identify risks and minimise them
  • set out a pricing strategy
  • present clear evidence for funding and finance
  • make choices and set targets using data from sources like the World Bank

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