Poland - Training services

Description

The subject of the contract is the provision of training services in the form of closed training courses in the field of:1. the latest trends in social media in 2019. (significant changes, algorithms, etc.),2. website analysis keys on FB - the most important elements thanks to which the website will operate effectively,3. role of social media,4. process of creating effective communication in social media,5. communication tools in social media,6. way of reacting in crisis situations,7. presenting the training participants with methods of creating content for the Internet, on social networking sites, especially on Facebook, a. what to publish and what to talk about on Facebook, b. formats and types of posts, c. distribution channels, i.e. page - group - event, d. creating a calendar of content publication, 8. presenting the training participants with methods of creating basic content for the Internet on YouTube, Instagram, Snapchat, Twitter, etc., 9.Presentation of the training participants on simple free photo editing programs and application of effects and filters (e.g. snapseed or canva).10. acquire skills in efficient use of social media,11. present the rules of measuring the effects of activities in social media,12. present the differences between social media,13. discuss the legal basis for the publication of photos and the use of background music for posted videos.14. advertisements on Facebook - what are Facebook advertisements, what can be achieved, types of advertisements, their location, targeting, remarketing, etc.15. analysis of the effectiveness of activities - what data is provided to us by Facebook, where to find them and which of them are the most important from the point of view of the specificity of work,16. how external tools can help us in the analysis of our activities (including Sotrender, Google Analytics),17. cyber security and personal data protection in social media.a detailed description of the subject of the contract (hereinafter referred to as SOPZ), containing the requirements and conditions for the implementation of the contract is an appendix to the Specification of essential terms and conditions of the contract.

Opportunity closing date

25 June 2019

Value of contract

to be confirmed