Italy - Public relations services

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Provided by Open Opps
Opportunity closing date
11 November 2019
Opportunity publication date
26 October 2019
79416000: Public relations services
Value of contract
Your guide to exporting
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Specific objectives of the programme: at the end of the 36-month action, it is estimated that 2 187 466 people (1 246 449 for JAPAN and 941 017 for SOUTH KOREA) have increased their knowledge of the Community products promoted and that the marketing of the products of the proposing organisation has been activated in these two markets through one buyer per target market. The main message will be the quality of European pork and pork products, in terms of food safety, traceability (guaranteed by a controlled chain), labelling and nutritional and health aspects. In addition to this main message, the specificity of pigmeat production methods, animal welfare, environmental sustainability and the intrinsic characteristics of pigmeat products (especially in terms of quality, taste, diversity and tradition) will also be communicated.The messages will indicate the origin of the products in line with the provisions of the regulations and the Convention, namely: keeping the EU as the main message, indicating the national origin of the product without obscuring the main message of the EU but complementing it, reserving the indication of origin only to visual material and not audio.Target groups: 1) operators, main and direct target group, divided as follows: a) trade operators: importers, distributors, retailers; b) media operators: trade press, food & beverage, cooking, wellness, food, social media/web influencer; c) HoReCa operators: chefs, catering operators.2Activities to be carried out: - public relations (press events), - website, - social media, - communication tools (promotional materials and videos), - fairs, - seminars, workshops, btob meetings, - training courses for cooks, - study trips in Europe, - research and market surveys.

Opportunity closing date
11 November 2019
Value of contract

About the buyer

O.P.A.S. — Organizzazione prodotto allevatori suini Via Ghisiolo 57 San Giorgio Bigarello 46030 Italy

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