Germany - Printed matter and related products

Description

Every year, up to 100,000 mostly young people perform voluntary service and thus make a valuable contribution to society. This voluntary commitment should continue to be strengthened and expanded.Tenders are invited for associated printed matter under a framework contract until 31.12.2022.
Every year, up to 100,000 mostly young people perform voluntary service and thus make a valuable contribution to society. This voluntary commitment should continue to be strengthened and expanded.In 2019, children and young people were surveyed on the topic of voluntary services in future workshops and youth hearings. The result: 71% of the female and 44% of the male respondents would do voluntary service. Notwithstanding this enormously high level of willingness, respondents reported back that they knew too little about the various voluntary service programmes and could not grasp the positive value that voluntary service can bring to an individual's life. As a result, respondents said that there are priority alternatives other than volunteer service to shape life stages. At the same time, the young respondents argued that more and better information on voluntary services should be made available. They also called for low-threshold opportunities to apply for voluntary service. A comparable educational offer for all volunteers 27+ in the BFD was also desired and should therefore be guaranteed.Against the background presented, activities are needed to meet the demands of the potential target group and thus enable people to have the option of a voluntary service position. The project pursues the following objectives:- Voluntary services are made better known to the potential target group,- It is shown that voluntary services are an attractive way of shaping life stages for all ages, as they enable the acquisition of skills, orientation and personal "added value",- Information about different voluntary services is bundled and prepared in an understandable, appealing and inclusive manner,- Access to a potential placement is simplified,- The achievements of volunteers are honoured within the framework of the 10th anniversary of the Federal Volunteer Service.The objectives of the measure are to be achieved through the following interconnected building blocks:- A landing page with an interactive map, via which interested parties can get in direct contact with the volunteer agencies, sponsors or central offices by leaving contact details,- A hotline or chatbot, via which interested parties can obtain further information on the volunteer services and the places on offer,- A broad social media campaign that provides information on the communication channels used by the younger target group,- An analogue media campaign that accompanies the social media campaign and the landing page to reach people who are less active on social networks.The production support of the campaign is a BFD single measure with a duration from 1.10.2020 to 31.12.2022.

Opportunity closing date

16 August 2021

Value of contract

£100k-1m