Ireland - Media Planning and Buying Services and Strategic and Creative Services Required

Description

IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1 Lot 1 Strategic and Creative Services (Appendix A of Questionnaire)
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment including, but not limited to:
• understanding each of the markets from where Ireland draws its investors
• understanding target audiences in each of the target markets
• developing and refining strategies to encourage more investment to Ireland and producing high quality creative advertising and communications campaigns for use in all appropriate media;

The budget for this service is estimated to be €300,000 per annum, however this is not a guarantee of the budget for future years. This budget includes agency fees and third-party production.

3.2 Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire)
To provide a professional service partner to work with IDA Ireland capable of:
• understanding target audiences in all the target markets;
• advising on the best way to target potential investors;
• recommending media strategies to optimize and refine the media spend in each market;
• purchasing media space on behalf of IDA Ireland and
• shaping global media strategies and coordinating best practice across markets
• providing fully integrated media strategy, planning and cost-effective buying services to support the IDA strategy and the delivery of marketing and communications objectives.

Opportunity closing date

25 September 2020

Value of contract

to be confirmed