Belgium - Marketing services

Description

Lot 1: Promotion of creative industries and contemporary art experiences in Central Europe.The scope of this campaign focuses on the promotion of creative industries and contemporary art experiences as well as retail and shopping experiences in Europe as a whole and in Germany, Hungary and Poland in particular.These inspiring experiences and stories must appeal to and engage FITs and other members of the interest-based community (B2C) as well as a niche travel trade audience (B2B) from China, Canada, USA and Japan.This campaign comprises 3 interconnected assignments which are described below:1) Creative and content productionCreative design, development and production of inspiring and engaging editorial and video content. The content must cover a range of experiences that highlight Europe in general and the destinations in focus in particular around the editorial theme of creative industries and contemporary arts as well as retail and shopping experiences. The content must be developed and edited in local language, presenting a bespoke and tailored approach for the target interest-based community (B2C) in each market;2) Content distributionDigital distribution and advertisement of the content to B2C target audiences at scale in all key markets;3) Trade (B2B) marketing activityThe contractor must re-purpose the content to educate, build destination awareness and drive conversion among key niche travel trade professionals in each of the markets in focus. Lot 2: Promotion of slow nature and outdoor experiences in Central Europe.The scope of this campaign focuses on the promotion of slow nature and outdoor experiences in Europe as a whole and in Flanders (Belgium) and Hungary in particular.These inspiring experiences and stories must appeal to and engage FITs and other members of the interest-based community (B2C) as well as a niche travel trade audience (B2B) from Canada and USA.This campaign comprises 3 interconnected assignments which are described below:1) Creative and content productionCreative design, development and production of inspiring and engaging editorial and video content. The content must cover a range of experiences that highlight Europe in general and the destinations in focus in particular around the editorial theme of creative industries and contemporary arts as well as retail and shopping experiences. The content must be developed and edited in local language, presenting a bespoke and tailored approach for the target interest-based community (B2C) in each market;2) Content distributionDigital distribution and advertisement of the content to B2C target audiences at scale in all key markets;3) Trade (B2B) marketing activityThe contractor must re-purpose the content to educate, build destination awareness and drive conversion among key niche travel trade professionals in each of the markets in focus. Lot 3: Promotion of slow nature and outdoor experiences in the Balkans.The scope of this campaign focuses on the promotion of slow nature and outdoor experiences in Europe as a whole and in Serbia and Montenegro in particular.These inspiring experiences and stories must appeal to and engage FITs and other members of the interest-based community (B2C) from Canada and USA.This campaign comprises 2 interconnected assignments which are described below:1) Creative and content productionCreative design, development and production of inspiring and engaging editorial and video content. The content must cover a range of experiences that highlight Europe in general and the destinations in focus in particular around the editorial theme of creative industries and contemporary arts as well as retail and shopping experiences. The content must be developed and edited in local language, presenting a bespoke and tailored approach for the target interest-based community (B2C) in each market;2) Content distributionDigital distribution and advertisement of the content to B2C target audiences at scale in all key markets.

Opportunity closing date

02 March 2020

Value of contract

£100k-1m