Germany - Direct Marketing

Description

In the course of the brand positioning, KKH is looking for agency partners in three lots. These are as follows:- Lot 1: Creative and strategy agency- Lot 2: Digital and dialogue agency- Lot 3: Media agency.
We are looking for a highly strategic creative and strategy agency with strong B2C and B2B expertise and experience to support the company in developing omnichannel creative ideas/concepts and campaign ideas in the German market. This includes:- Communication strategy, concept, consulting, creation, design, copywriting, implementation- Campaign development, content strategy- Development of umbrella brand, business field and theme communication- Development of omnichannel communication concepts- Design, branding, corporate design incl. corporate design manual- Implementation of corporate design We are looking for a highly strategic thinking and acting, creative and technically skilled digital and dialogue agency with strong B2C and B2B expertise and experience to support the client in its complex requirements on the German market. This includes e.g.:- Holistic digital strategy (incl. goals and definition of KPIs)- Development of digital strategy, social media strategy, B2B social selling- Strategic-conceptual consulting and creation in the digital environment- Fundamental coverage of the entire online and dialogue spectrum- As-is analysis of the status quo and further development of digital brand management We are looking for a distinctly strategically thinking, acting and planning, very creative and experienced full-service media agency that supports and comprehensively advises the client with their complex requirements on the German market. This includes e.g.:- Development of media strategy (definition of goals and KPIs)- Support, implementation and control of media activities- Analysis, strategy, consulting- Planning, buying, reporting/tracking, optimization as well as administrative services regarding media activities

Opportunity closing date

06 December 2021

Value of contract

£0-100k