China - China - UK infant formula products wanted by a Beijing distributor

This is a business opportunity from an overseas buyer. Pitch for the business and explain how your company meets their requirements.

An infant formula milk powder distributor based in Beijing is looking for UK infant formula products.


Opportunity closing date
31 July 2018
Opportunity publication date
27 March 2018
Opportunity type
Private Sector
Food and drink
Enquiries received
Value of contract
to be confirmed
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You should:

- have an established market presence in the UK, but not yet be in the Chinese market
- have a long history in the UK market (ideally the product should have been available for sale in the UK for over 40 years)
- be well-known in the UK, but not have a large sales volume

The Beijing distributor:

- was founded in 2002, with an annual revenue of £500,000 in 2017
- has several businesses in the following areas: infant formula sales, after-sales service, parenting advice, and children’s health consultation
- is an exclusive distributor of ‘Golden D 100’ under the brand of U-smart, which is Synutra International's star product
- has an extensive network in China that covers 20 provinces with over 1,100 retail outlets
- wishes to be the sole agent or exclusive distributor in China of a UK brand

Submit your proposal to the China-Britain Business Council (CBBC).

CBBC is a membership organisation and Department for International Trade’s chosen partner in China to deliver trade services.

All submissions will be reviewed and you will be notified of any potential next steps. You can only submit a proposal if you are a UK registered company.

Opportunity closing date
31 July 2018
Value of contract
to be confirmed

The deadline to apply for this opportunity has passed.
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