Germany - advertising campaigns

Description

(1) Conception:- Kick-off at the TMBJS or at the headquarters of the agency,- Continuation & further development of the existing Thür. Teacher recruitment campaign with a special focus on social media,- conception of materials for all communication channels in campaign design,- media planning according to the points mentioned under (2),- cost planning, timeline & corresponding milestones,- participation in international & ext. presentation appointments,- implementation of workshops with representatives* of the target group & other multipliers.(2) implementation:- campaign support (consulting, planning, support, project management),- further development of the campaign site www.erste-reihe-thueringen.de, incl. Search engine optimization, maintenance & support; if necessary, setting up & programming new functionalities,- development of an app for job search & a chatbot for automated consulting,- ad development for different target groups,- intensification of ad placement in selected local & supra-regional print media, online portals & job exchanges, apps & target group-specific publications; if necessary, initiation & co-supervision of suitable media cooperations,- planning & implementation of out-of-home measures in Thuringia,- development & implementation of radio spots for mitteldt. Space, podcasts if necessary,- Development & implementation of required brochures & flyers in the areas of career & study orientation, career entry & school system,- Planning & implementation of mailing campaigns, e.g. info school kits to all Thür. Schools, - development & implementation of trick explanation videos (e.g. recruitment procedures), - intensification of social media activities incl. concept development, strategic consulting, development & implementation of content, if necessary with suitable multipliers (influencers, state marketing Thuringia) and appropriate Advertising; current channels: Facebook, Instagram, Twitter, YouTube,- Development & implementation of short video portraits of teachers* and/or schools for the homepage & the social media,- Continuation & further development of the video format "Job offer of the month" (see www.lehrerstellen-thueringen.de),- Development & implementation of advertising materials for career orientation, study & graduate fairs,- Further development of equipment for trade fair stands & events, expansion of existing equipment as required,- Expansion of trade fair activities; support in the preparation & implementation of trade fair visits,- Continuation & further development of existing event formats; Support in the development, preparation and implementation of new event formats,- connection to the state marketing department as well as the prospective employer brand of the Free State of Thuringia,- intensification of cooperation with recruitment agencies (headhunters) for particularly hard-to-fill vacancies,- optional: Cinema advertising, development & installation of further social media channels (e.g. B. Snapchat, TikTok), blog formats.(3) Project management and performance review:- Organisation & implementation of all measures necessary for implementation, including photo/video recordings, text/programming work, media planning, advertising, printing, production & delivery services etc,- Coordination of all special service providers & subcontractors required for implementation,- Connection of regional players under the umbrella brand "Erste Reihe",- On-site appointments at the TMBJS premises & regular telephone calls; min. one fixed telephone appointment per week, at least one personal working meeting per quarter; participation in working groups & team meetings in the TMBJS after arrangement, - quarterly performance measurement & reporting, incl. strategy check-up after half the term & annual report. the list only specifies the minimum requirements. In principle, all measures that are conducive & necessary for the implementation of the campaign are subject to tender. The TMBJS receives the exclusive, unrestricted and transferable right to use the services rendered.

Opportunity closing date

19 January 2020

Value of contract

£1m-5m