Italy - Advertising campaign services

Description

The proposed project is designed, among other things, to respond to the need of an over-arching communication campaign that will be implemented in all the operational locations. That means developing, adapting and delivering communication content in 17 countries and 21 cities, through a complex coordination mechanism that will need to be managed centrally to preserve coherence and quality. While the general overview of the communications activity will be managed by the partner Action Aid Italy, which has specific expertise in this field, the competencies, outreach capacities and toolkits necessary to provide the roll out and maintenance of a Pan-European communications campaign can only be found in specialised communications agencies. The magnitude of the task and the need to deliver the project content to the highest quality standards, explain the necessity of outsourcing this service.As mentioned under the specific objectives of the full proposal the main part of the proposed actions and activities will be linked to campaigns, awareness raising, communication and outreach activities, the proposals will have to include a robust and innovative communication and outreach strategy in order to realise this outreach. Applicants are therefore encouraged to involve also communication experts. They could be involved as a co-applicant, an associate or as a contractor.The breakdown of the costs associated with the contract can be found below:Output descriptionDesign of the campaign design and coordination of a European communications campaign with an awareness and engagement objective, targeting youth between 18 and 35 years old. This output will include:• visual, copy and tone of voice;• development of digital strategy and tools;• development of strategy and tools for high level external events;• development of digital PR strategy and toolkit to engage influencers identified by the partners.Design and development of digital platform. This includes:• development of a mobile first digital platform with UX focused on project audience;• purchase and renewal of domain;• hosting;• management of log in and anagraphic;• performance analysis and report;• bug fixing.Management of social media campaign. This includes:• set up of social media profiles;• update and community management;• management of promoted campaigns;• performance analysis and report.Adaptation of scientific contents. This includes:• adaptation of scientific contents developed by the project to the tone of voice and visual line of the campaign;• production of the master document in English for dissemination among the partners.

Opportunity closing date

29 March 2020

Value of contract

£100k-1m