Poland - Advertising campaign services

Description

The subject of the contract is the preparation and organization of an integrated and tailored to all channels (press, radio, television, Internet) information and education campaign, aimed at entrepreneurs who may have been affected by the COVID-19 epidemic. A detailed description of the subject of the contract is contained in Annex 1 to the ToR on the website: https://mpit.ezamawiajacy.pl. After the conclusion of the agreement (model agreement constitutes Attachment No. 2 to the ToR) it will constitute Attachment No. 3 to the agreement.
The subject of the contract is the preparation and organization of an integrated and tailored to all channels (press, radio, television, Internet) information and education campaign, addressed to entrepreneurs who may have been affected by the effects of the COVID-19 epidemic.Campaign objectives:1) Communication objectivesa) increasing knowledge on the possibilities of support for entrepreneurs offered in the so-called Anti-Crisis Shield;b) promoting information sources:- pages - gov.pl/development,- pages - gov.pl/tarczyaantykryzysowa,- pages - Biznes.gov.pl,- infoline for entrepreneurs - +48 732122500 or +48 224848484.As reliable sources of information on the possibilities of support for entrepreneurs who have experienced the negative effects of the COVID-19 epidemic;c) increasing awareness of the existence of the service biznes.gov.pl, and encouraging the use of e-services made available through it;d) promoting additional available support instruments for entrepreneurs.2) Media objectives) reaching the target group using the targeting possibilities in the case of communication in the Internet; b) increasing the number of visits to the gov.pl/development website, gov.pl/ anti-crisis shield and biznes.gov in accordance with the estimated parameters submitted at the offer stage; c) achieving a high, but optimal, frequency of communication in the target groups in the media. A detailed description of the subject matter of the contract is included in Appendix 1 to the ToR on the website: https://mpit.ezamawiajacy.pl. After the conclusion of the agreement (a specimen agreement constitutes Attachment No. 2 to the ToR) it will constitute Attachment No. 3 to the agreement.

Opportunity closing date

25 May 2020

Value of contract

£100k-1m