Germany - Advertising and marketing services

Description

Procurement of communication and marketing services for the Südwestfalen Agentur GmbH As a regional development company, the Südwestfalen Agentur bundles the forces of business and politics to position the region competitively in comparison to other locations. Since 2012 it has been implementing regional marketing with its shareholders Hochsauerlandkreis, Märkischer Kreis, Kreis Olpe, Kreis Siegen-Wittgenstein, Kreis Soest and "Wirtschaft für Südwestfalen e. V.". In the field of regional development, it works closely with the 59 cities and municipalities on future concepts for South Westphalia and implements innovative projects. It controls all activities within the framework of the Regionale 2013 in South Westphalia and also takes over this for the Regionale 2025. In this context, agencies are sought that provide various communication and marketing services as framework contract partners. The services to be awarded are divided into 3 lots. Lot 1: Digital & Online: - Conception and implementation of web platforms, including hosting, maintenance, technical support, mobile applications, tracking and further development,- Conception, implementation and evaluation of social media measures, including campaign management, preparation of editorial plans, graphics and video services,- Conception, implementation and evaluation of online marketing measures, including Search engine optimisation, search engine marketing and online campaigns, - conception and development of apps, for example for the transfer of regional knowledge/events to defined target groups. 2 to 3 companies are required to conclude an independent framework contract for each lot. Reference is made to VI.3) Additional information. Procurement of communication and marketing services for the Südwestfalen Agentur GmbH As a regional development company, the Südwestfalen Agentur bundles the forces of business and politics to position the region competitively in comparison to other locations. Since 2012 it has been implementing regional marketing with its shareholders Hochsauerlandkreis, Märkischer Kreis, Kreis Olpe, Kreis Siegen-Wittgenstein, Kreis Soest and "Wirtschaft für Südwestfalen e. V.". In the field of regional development, it works closely with the 59 cities and municipalities on future concepts for South Westphalia and implements innovative projects. It controls all activities within the framework of the REGIONALE 2013 in South Westphalia and also takes over this for the REGIONALE 2025. In this context, agencies are sought which provide various communication and marketing services as framework contract partners. The services to be awarded are divided into 3 lots. Lot 2: Photo & video conception and comprehensive realisation of photo shootings, including portrait photography, business photography, event photography (also using drone technology), conception and comprehensive realisation of different video formats, image videos, viral clips, event documentations, short interviews, explanatory films. Reference is made to VI.3) Additional information. Procurement of communication and marketing services for the Südwestfalen Agentur GmbH As a regional development company, the Südwestfalen Agentur bundles the forces of business and politics to position the region competitively in comparison to other locations. Since 2012 it has been implementing regional marketing with its shareholders Hochsauerlandkreis, Märkischer Kreis, Kreis Olpe, Kreis Siegen-Wittgenstein, Kreis Soest and "Wirtschaft für Südwestfalen e. V.". In the field of regional development, it works closely with the 59 cities and municipalities on future concepts for South Westphalia and implements innovative projects. It controls all activities within the framework of the REGIONALE 2013 in South Westphalia and also takes over this for the REGIONALE 2025. In this context, agencies are sought which provide various communication and marketing services as framework contract partners. The services to be awarded are divided into 3 lots. Lot 3: Strategy & classic:- Strategy, conception & campaign development and implementation for various communication goals, including specialist marketing and image advertising including advertising, social media marketing, media placement, conception and implementation of extensive PR measures, including the development and implementation of PR strategies for lobbying work and projects, - media evaluation and press clipping, - strategy consulting and creative development of measures in the area of brand management/branding, - strategy and measure development in the area of employer marketing, - implementation of workshops on various communication topics, - conception, management and implementation of various event formats, including Conception of a trade fair stand and presence at the trade fair,- Support and implementation of various market research projects,- Conception and implementation of numerous communication materials (e.g. graphics, text, print). 2 to 3 companies are required to conclude an independent framework agreement for each lot. Reference is made to VI.3) Additional information.

Opportunity closing date

01 July 2019

Value of contract

£100k-1m