Germany - Advertising and marketing services
For more information and to make a bid you will need to go to the third party website.
Details
Provided by- Opportunity closing date
- 04 February 2020
- Opportunity publication date
- 20 December 2019
- Category
- 79340000: Advertising and marketing services
- Value of contract
- to be confirmed
- Your guide to exporting
Description
The state capital of Wiesbaden (LHW) intends to publicly award the development of an employer brand in order to position itself more strongly as an attractive and modern employer in the Rhine-Main region. In doing so, it competes with other employers in the region. Currently, the state capital of Wiesbaden has approximately 6,000 employees.furthermore, employees should feel connected to the brand and identify with it.the employer brand should be implemented as an umbrella brand and, if necessary, with sub-brands for individual areas (e.g. fire brigade, educators, social workers, employees in the green and waste disposal sector). The divisions are to be reflected in the umbrella brand. In some cases there are already campaigns in individual areas; these are to be taken into account in the procedure The employer brand should be strong, lively, authentic and developable. All future personnel and training marketing measures will be based on it.Against the background of the described initial situation and in order to achieve the stated objectives, the state capital Wiesbaden is inviting tenders for the following services:- Kick-off: Familiarisation phase and thorough analysis,- Development of a concept for determining the unique selling points,- Employer Value Proposition (EVP) and claim to be developed on this basis,- Development of a creative and communication concept,- Concept for the "roll-in" - the internal employer brand launch,- Concept for the "roll-out" - the external employer brand launch,- Concept for controlling.
- Opportunity closing date
- 04 February 2020
- Value of contract
- to be confirmed
About the buyer
- Address
- Landeshauptstadt Wiesbaden Der Magistrat Personal- und Organisationsamt (1102) Hasengartenstraße 21 Wiesbaden 65189 Germany
- Contact
- ag-attraktivitaet@wiesbaden.de
The deadline to apply for this opportunity has passed.
Visit the
opportunities page
to find another.