Germany - Advertising and marketing services

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Details

Provided by Open Opps
Opportunity closing date
04 February 2020
Opportunity publication date
20 December 2019
Category
79340000: Advertising and marketing services
Value of contract
to be confirmed
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Description

The state capital of Wiesbaden (LHW) intends to publicly award the development of an employer brand in order to position itself more strongly as an attractive and modern employer in the Rhine-Main region. In doing so, it competes with other employers in the region. Currently, the state capital of Wiesbaden has approximately 6,000 employees.furthermore, employees should feel connected to the brand and identify with it.the employer brand should be implemented as an umbrella brand and, if necessary, with sub-brands for individual areas (e.g. fire brigade, educators, social workers, employees in the green and waste disposal sector). The divisions are to be reflected in the umbrella brand. In some cases there are already campaigns in individual areas; these are to be taken into account in the procedure The employer brand should be strong, lively, authentic and developable. All future personnel and training marketing measures will be based on it.Against the background of the described initial situation and in order to achieve the stated objectives, the state capital Wiesbaden is inviting tenders for the following services:- Kick-off: Familiarisation phase and thorough analysis,- Development of a concept for determining the unique selling points,- Employer Value Proposition (EVP) and claim to be developed on this basis,- Development of a creative and communication concept,- Concept for the "roll-in" - the internal employer brand launch,- Concept for the "roll-out" - the external employer brand launch,- Concept for controlling.

Opportunity closing date
04 February 2020
Value of contract
to be confirmed

About the buyer

Address
Landeshauptstadt Wiesbaden Der Magistrat Personal- und Organisationsamt (1102) Hasengartenstraße 21 Wiesbaden 65189 Germany
Contact
ag-attraktivitaet@wiesbaden.de

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