Germany - Advertising and marketing services

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Provided by Open Opps
Opportunity closing date
16 January 2020
Opportunity publication date
19 December 2019
79340000: Advertising and marketing services
Value of contract
to be confirmed
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The contractor advises and supports the Senate Administration for the Environment, Transport and Climate Protection (SenUVK) comprehensively in the appreciation campaign. At the request of the SenUVK, communicative messages must be developed and adequate communication measures designed. The agency/office is expected to design and implement measures that reach users*. The campaign is to be brought to the green users* on 3 levels. The following services and work packages are in the foreground:1) Conception of a campaign The service comprises the development of a concept with potential measures, ideas for a suitable approach to the target groups, core messages as well as cross-channel communication instruments;2) Transporting information in the media The campaign should appear broadly in the media, including positioning information on media cooperation in newspapers, magazines and the Internet;3) On-site actions Especially in heavily frequented green areas, which are conspicuous for waste, noise and other conflicts, lighthouse actions are intended to bring about a change in the habits of users;4) Involving districts and other public stakeholders (BSR, housing companies, GASAG etc.) It is intended to mobilise partners of the city society (BSR, housing companies, GASAG etc.) for the city green. The campaign is to be dynamically further developed in order to pick up on current trends and to strengthen them or incorporate new ideas on the basis of the successes of the individual measures. Various creative and innovative measures can be tested.

Opportunity closing date
16 January 2020
Value of contract
to be confirmed

About the buyer

Senatsverwaltung für Umwelt, Verkehr und Klimaschutz Am Köllnischen Park 3 Berlin 10719 Germany

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