Germany - Advertising and marketing services

Description

The new agency partner will be at eye level with the client and will also work closely with the existing strategic and creative lead agency as well as the personnel marketing media agency. As a framework agreement partner of Deutsche Bahn, orders from other business areas of Deutsche Bahn can also be accepted which correspond to the agreed social media services of the framework agreement.The central tasks include:- digital content and social media strategy in personnel marketing,- conceptual and creative campaign planning and implementation with the objective of generating image impact (awareness) and recruiting impact (conversion) (media planning by media agency),- success measurement & data-based conception,- competition monitoring,- content development and implementation,- community management,- social media analytics,- trend scouting with recommendations for action (channels, technologies, trends, hypes),- data protection consulting.

Opportunity closing date

01 July 2019

Value of contract

to be confirmed