Belgium - Advertising and marketing services

Description

Credendo - Export Credit Agency, the Belgian public export credit agency, is the parent company of a European credit insurance group, present throughout the continent, active in all segments of credit insurance and political risk insurance, and offering a range of products that cover risks worldwide. Credendo aims to increase its reputation, promote its products and support its national and international commercial development towards companies, specialised brokers and financial institutions. The target audience is therefore national and international, which is why Credendo is seeking the services of a full-service advertising and communication agency for integrated communication with its target groups in order to confirm and strengthen its reputation through corporate communication, as well as to increase the conversion of prospects into customers (conversion) through more targeted communication aimed at its target audience. This includes offline and online communication (e.g. advertising campaign, radio, video, press, social media, website and intranet development, etc.), as well as the development of a targeted content marketing approach, the strategic and concrete approach will be developed with the successful bidder. In the above-mentioned context, Credendo also wishes to enlist the services of a partner to assist it in its relations with both national and international media. This includes, among other things, developing a public relations plan (including digital): reaching the target group with the right key messages, using appropriate media, the right format and the right approach.

Opportunity closing date

16 May 2019

Value of contract

£1m-5m